{"id":1791,"date":"2023-05-08T15:58:00","date_gmt":"2023-05-08T14:58:00","guid":{"rendered":"https:\/\/www.gorr.si\/2023\/05\/08\/website-localization-why-is-it-necessary\/"},"modified":"2023-07-04T17:52:21","modified_gmt":"2023-07-04T15:52:21","slug":"website-localization-why-is-it-necessary","status":"publish","type":"post","link":"https:\/\/gorr.si\/cs\/2023\/05\/08\/website-localization-why-is-it-necessary\/","title":{"rendered":"Lokalizace webov\u00fdch str\u00e1nek: Pro\u010d je to nutn\u00e9?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lokalizace webov\u00fdch str\u00e1nek je tedy alfou a&nbsp;omegou expanze na ciz\u00ed trhy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00ddHODY LOKALIZACE WEBOV\u00ddCH STR\u00c1NEK<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podle pr\u016fzkumu agentury Nimdzi dev\u011bt z&nbsp;deseti u\u017eivatel\u016f ignoruje str\u00e1nky, kter\u00e9 nejsou v&nbsp;jejich mate\u0159\u0161tin\u011b. Webov\u00e9 str\u00e1nky v&nbsp;jazyku dan\u00e9 zem\u011b jsou tedy kl\u00ed\u010dem k&nbsp;\u00fasp\u011b\u0161n\u00e9mu vstupu na tamn\u00ed trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhody lokalizovan\u00e9ho webu jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vylep\u0161en\u00e1 zku\u0161enost u\u017eivatele<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 z\u016fst\u00e1vaj\u00ed na lokalizovan\u00fdch str\u00e1nk\u00e1ch del\u0161\u00ed dobu. Studie uk\u00e1zala, \u017ee u\u017eivatel\u00e9 mnohem \u010dast\u011bji chod\u00ed na str\u00e1nky, kter\u00e9 jsou v&nbsp;jejich rodn\u00e9m jazyce. Mnoz\u00ed z\u00e1kazn\u00edci dokonce p\u0159ed\u010dasn\u011b ukon\u010duj\u00ed n\u00e1kup, kdy\u017e se p\u0159i placen\u00ed za objedn\u00e1vku dostanou na str\u00e1nku v&nbsp;ciz\u00edm jazyce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budov\u00e1n\u00ed glob\u00e1ln\u00ed zna\u010dky<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lokalizac\u00ed sv\u00fdch webov\u00fdch str\u00e1nek \u010din\u00edte dal\u0161\u00ed krok v&nbsp;budov\u00e1n\u00ed glob\u00e1ln\u00ed zna\u010dky. Pokud se spoj\u00edte se skute\u010dn\u00fdmi odborn\u00edky na lokalizaci, dok\u00e1\u017eete obsah sv\u00fdch str\u00e1nek p\u0159izp\u016fsobit kultu\u0159e c\u00edlov\u00e9ho trhu a&nbsp;va\u0161e zna\u010dka bude vzkv\u00e9tat i&nbsp;za hranicemi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nov\u00ed z\u00e1kazn\u00edci a&nbsp;zv\u00fd\u0161en\u00ed obratu<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Webov\u00e9 str\u00e1nky v&nbsp;jazyce c\u00edlov\u00e9 zem\u011b p\u0159il\u00e1kaj\u00ed nov\u00e9 z\u00e1kazn\u00edky, co\u017e nutn\u011b povede ke zv\u00fd\u0161en\u00ed obratu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementace strategie SEO<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud roz\u0161\u00ed\u0159\u00edte svou strategii SEO do dal\u0161\u00edch jazykov\u00fdch verz\u00ed, vylep\u0161\u00edte si hodnocen\u00ed v\u0161ech sv\u00fdch webov\u00fdch str\u00e1nek v&nbsp;prohl\u00ed\u017ee\u010di a&nbsp;va\u0161e str\u00e1nky budou je\u0161t\u011b v\u00edce viditeln\u00e9. To znamen\u00e1, \u017ee v\u00e1s najde v\u00edc lid\u00ed a&nbsp;z\u00edsk\u00e1te dal\u0161\u00ed z\u00e1kazn\u00edky.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0158EKLAD VS. LOKALIZACE WEBOV\u00ddCH STR\u00c1NEK: JAK\u00dd JE V<\/strong>&nbsp;<strong>TOM ROZD\u00cdL?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na rozd\u00edl od b\u011b\u017en\u00fdch p\u0159eklad\u016f je lokalizace uzp\u016fsoben\u00edm obsahu kulturn\u00edm specifik\u016fm c\u00edlov\u00e9ho trhu. N\u011bkdy je dokonce i&nbsp;nutn\u00e9 zm\u011bnit jm\u00e9no zna\u010dky. Nap\u0159\u00edklad Dr.&nbsp;Oetker byl v&nbsp;It\u00e1lii nucen zm\u011bnit sv\u00e9 jm\u00e9no na Cameo. Lokalizace je tedy mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed a&nbsp;slo\u017eit\u011bj\u0161\u00ed ne\u017e b\u011b\u017en\u00fd p\u0159eklad, a&nbsp;proto je d\u016fle\u017eit\u00e9 spolupracovat s&nbsp;opravdov\u00fdmi odborn\u00edky a&nbsp;zku\u0161en\u00fdmi lingvisty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JAK GORR PROV\u00c1D\u00cd LOKALIZACI WEBU?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o&nbsp;velmi jednoduch\u00fd a&nbsp;rychl\u00fd postup. Prost\u0159ednictv\u00edm pluginu WPML dok\u00e1\u017eeme propojit syst\u00e9m WordPress CMS s&nbsp;p\u0159ekladatelsk\u00fdmi\/lokaliza\u010dn\u00edmi n\u00e1stroji a&nbsp;p\u0159ekl\u00e1d\u00e1me nebo lokalizujeme v\u00e1\u0161 obsah za b\u011bhu, tak\u017ee m\u00e1te v\u017edy aktu\u00e1ln\u00ed web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0158\u00cdPADOV\u00c1 STUDIE: LOKALIZACE APLIKACE HEAD Z<\/strong>&nbsp;<strong>\u010c\u00cdN\u0160TINY DO JAPON\u0160TINY<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ekladatelsk\u00e1 agentura GORR ned\u00e1vno lokalizovala mobiln\u00ed aplikaci HEAD pro iOS a&nbsp;Android z&nbsp;\u010d\u00edn\u0161tiny do japon\u0161tiny. Za t\u00edmto \u00fa\u010delem jsme importovaly v\u00fdvoj\u00e1\u0159\u016fv soubor do na\u0161eho p\u0159ekladatelsk\u00e9ho n\u00e1stroje, \u010d\u00edm\u017e jsme mohli zajistit vysokou kvalitu p\u0159ekladu, jeho jednotnost a&nbsp;rychlost proveden\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dev\u011bt z deseti u\u017eivatel\u016f ignoruje str\u00e1nky, kter\u00e9 nejsou v jejich mate\u0159\u0161tin\u011b.<\/p>\n","protected":false},"author":1,"featured_media":873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lokalizace webov\u00fdch str\u00e1nek: Pro\u010d je to nutn\u00e9? 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